Frame of support or empowerment of marginalised communities.
The climber is a physical button game for pedestrian to play while waiting for the traffic light. User can press the button to make the koala in the pillar going up, they will only win when the koala achieved the top of the pillar. This game helps pedestrian to more focus on the traffic light rather than other products or things(such as mobile phone) which will distract them from the traffic light. In this way, it may decrease jaywalking or crossing the road in a wrong time.